We Use Empirically-Driven Advertising to Grow the Market Share of Canadian SMEs.
Evidence Led, Outcome Driven.
In a world drowning in digital marketing agencies, tools and shiny new concepts—delivering little but confusion—we align to business goals and leverage marketing science principles to reach them.
Our Approach
Business Diagnosis
We get into your business & learn from your customers. NDA required? No worries. We need to get into the weeds to know where they’re growing from.
Audience Research
Proper diagnosis feeds research. We don’t mean a 75K market survey that’s used to populate slide decks that no one uses—we mean cost effective, actionable category entry points (CEPs) and market data to drive strategy.
Advertising Strategy
At this point, we have what we need to build forward. Strategy is who you target, how you’re positioned and what you achieve. Strategy = focus. No focus, no strategy.
Advertising Execution
Now that the upfront work is done, we help you implement & measure it.
Who we are
GrowthQuotient is the brain child of an agency marketer and a scientist who love helping businesses grow and have seen the same mistakes over and over again.
Komal Fatima
Komal approaches growth like a scientist (because she is one)— methodically understanding the problem before crafting solutions. Having co-founded and scaled three ventures across clean-tech, impact-driven B2B consulting, and ecommerce, she brings an unconventional blend of analytical precision and entrepreneurial experience to the table.
Braeden Matson
Braeden came up in digital marketing in the golden age of Facebook Ads. He started in-house at a clothing company managing digital everything and has since worked in 5 agencies, consulted, started E-commerce brands, a podcast and this company.
Straight Up Testimonials
Direct quotes from past clients
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No commitment, just a one-on-one session to understand what you should do next
